Multi-channel E-commerce Marketplace
A storefront with integrated payments, logistics, and CRM, processing over 10,000 orders per day.
Nha Bep Viet operated simultaneously across its website, marketplace listings, and social channels, but inventory and pricing frequently drifted out of sync between them, confusing customers and leaking revenue.
The challenge
The operations team had to manually update product information on each channel separately. During peak season, page load speed degraded significantly, driving up the rate of customers abandoning checkout.
The solution
FUBATECH implemented a headless commerce architecture: all product data, inventory, and pricing are managed centrally and distributed in sync to the website, sales channels, and internal apps via API. The frontend was built with React using a static-first loading strategy, so product pages render almost instantly even during traffic spikes.
Payments are integrated through Stripe with support for multiple methods, connected directly to the logistics system to update order status in real time.
The results
After launch, the system reliably processed over 10,000 orders per day during peak season, product page load time dropped below 2 seconds, and cart abandonment fell 32% thanks to a smoother checkout experience.